The Ferragut Law Firm

The Client: A full-service law firm that helps with everything from child custody to business law.

Challenge

Our client was doing everything right as far as their SEO strategy was concerned, but they weren’t getting the traffic and results they wanted or that their competitors were getting.

Solution

Audit everything. We ran some preliminary audits and found some potential issues such as site speed, backlinks, and technical optimization. We also noticed that their content production was lacking in frequency and optimization.

We started optimizing all the weakest points of the site.

• We sped up the site by 20% in GTMetrix which showed increases almost instantly.
• We disavowed backlinks built by their former SEO and rankings shot up to the 3rd positions.
• We cleaned up a number of listings that were causing duplicates and inconsistencies in citation accuracy.
• We created an air-tight content strategy that identified all questions and keywords for their practice areas.
• Finally, we created a contact page with strong copy, calls to action and lead-in text.

Results

The site’s ranking visibility increased 80%, traffic increased 40% and leads increased by 10%. This work was done in 2020- and we are still seeing results! Currently, our three-month rolling average is giving us lead increases of 10% and organic traffic increases of 15% on average!

Often overlooked in case studies is the why. At our agency, transparency doesn’t end with our contracts; we spill all the tea to help keep our clients competitive.

This worked because we fixed all the elements of the site that Google was looking at and the client wasn’t. We then provided Google with more information that was better optimized, structured and had better referring links. Now we could provide the exact details of what we sent our list but that wouldn’t be of much help to you.

What would be extremely helpful is for us to tell you to find as many of your customer's pain points as possible and solve them with well-optimized content. This is also a great way to get links.

This also gave our client a level of authority and trust in their market, and the number of users to the site precipitously increased because of it. Google noticed us becoming a resource and rewarded us accordingly.

From The Client

"We couldn't be happier with the results our firm got using Vertical10.  Each month, our leads increase and our firm continues to grow.  I hate to recommend them because I want to keep them a secret...ha"