PPC Ad Strategies That Can Help Personal Injury Lawyers

As a personal injury lawyer, you know that finding new clients is one of the most critical aspects of your job. And one of the most effective ways to find new clients is through pay-per-click (PPC) advertising, where you pay a fee every time someone clicks on your ad. It can be an effective way to reach potential clients who are actively searching for a personal injury lawyer.

There are a few things to keep in mind when creating a PPC ad campaign for a personal injury law firm. Here are a few PPC ad strategies that can help personal injury lawyers:

Focus on Long-Tail Keywords

If you want to succeed with your PPC campaigns, focus on long-tail keywords. These are the keywords that are specific and usually have low search volume. However, they can be very effective, especially if you are targeting a particular niche.

There are a few reasons why long-tail keywords are so important. First, they are usually much cheaper than more general keywords. This is because there is less competition for these keywords. Second, they are more likely to convert. This is because people who use long-tail keywords are usually more serious about finding what they are looking for.

Finally, long-tail keywords can be a great way to get started with PPC if you are new to the game. By targeting a specific niche, you can get a feel for how PPC works without spending a lot of money.

If you are a personal injury lawyer, there are a few long-tail keywords that you should focus on. These include “personal injury lawyer” and “injury lawyer.” By targeting these keywords, you can reach people specifically looking for a personal injury lawyer.

Create Separate Campaigns for Each Stage of the Client’s Journey

Personal injury lawyers often face the challenge of getting potential clients to take the next step in their journey. By creating separate campaigns for each stage of the client’s journey, you can more effectively target your ads and get potential clients to take action.

The first stage of the journey is awareness. In this stage, potential clients become aware of their problems and begin searching for solutions. To reach potential clients in this stage, your ads should focus on education and raising awareness of the problem.

The second stage of the journey is consideration. In this stage, potential clients are evaluating their options and are beginning to compare different solutions. To reach potential clients at this stage, your ads should focus on the features and benefits of your solution.

The third stage of the journey is a decision. In this stage, potential clients are ready to make a decision and are looking for the best solution. To reach potential clients at this stage, your ads should focus on urgency and a call to action. By creating separate campaigns for each step of the client’s journey, you can more effectively target your ads and get potential clients to take action.

Put a CTA in Your PPC Ads

One PPC ad strategy that can be particularly effective for personal injury lawyers is putting a call-to-action (CTA) in your ads. A CTA is simply an instruction to the reader that tells them what to do next. For example, a CTA might tell the reader, “click here to learn more” or “call now for a free consultation.”

Including a CTA in your PPC ads can increase the likelihood that someone will take the desired action. When it comes to generating leads, the more people you can get to take action, the better.

There are a few things to keep in mind when crafting your PPC ads with a CTA. First, make sure that your CTA is clear and concise. You want to make it easy for the reader to understand what they need to do. Second, make sure that your CTA is relevant to the ad. If the CTA doesn’t make sense in the context of the ad, then people are less likely to take action.

Finally, make sure that your CTA is actionable. If you’re telling people to “click here to learn more,” then make sure that the link takes them to a landing page with more information. If you’re telling people to “call now,” then ensure the phone number is prominently displayed.

Conclusion

As a personal injury lawyer, you know that winning cases is all about getting the proper evidence and building a strong argument. But what about getting clients in the first place? Marketing is essential to any law firm, and personal injury lawyers are no exception. Take advantage of our tips above!

Do you need help with pay-per-click advertising? Trust Vertical10, a digital marketing company for law firms. Get a quote!